What's a typical campaign budget?
Most early-stage AI launches start at $10K–$50K for a coordinated multi-platform burst (YouTube + TikTok + X). Larger product debuts and model releases scale to $100K+. We size to your goals and tell you what's realistic — not what maximizes our invoice.
How fast can a campaign go live?
X amplification: 1+ week notice for standard turnaround. Rush available for an uplift.
YouTube / TikTok / Reels: typical lead time is 2–4 weeks from brief to first creator post — co-creation and review take time if you want quality.
Press / PR: 1–2 weeks for distribution.
How are creators vetted?
Every creator in our 100,000+ roster passes audits on:
— Audience authenticity (no bot accounts, no padded follower counts)
— Niche fit (we tag by AI vertical: dev tools, design, productivity, video, etc.)
— Historical campaign performance (we track results across past clients)
— Pricing transparency (we know real rates, you don't pay markup blind)
Can I pick my own creators?
Yes — that's our Curated List mode. We send you a vetted shortlist with pricing, audience data, and historical performance. You pick. Don't like a few? We swap them. You only pay for the ones you confirm.
What if I don't know who's right?
That's Campaign Mode. Give us your launch date, budget, and goals — we orchestrate the platform, region, and creator mix end-to-end based on what's worked across our portfolio.
Which regions do you cover?
North America, Europe (UK, DE, FR), Middle East (UAE, KSA), Japan & Korea, Southeast Asia (SG, ID, VN, TH), and Latin America (BR, MX). On-the-ground rosters in each — not just translated content.
Do you guarantee views?
On X amplification, yes — sized to your reach goal. On YouTube/TikTok/Reels we share each creator's historical performance, but final view counts depend on platform algorithms. We don't promise what we can't control.
How do I measure success?
We track three layers: reach (views, impressions), engagement (likes, comments, shares), and conversion (clicks, signups, revenue if you share UTM-tagged data with us). Final report includes per-creator breakdown and channel attribution.
Who owns the content?
Creators retain rights to their original content; you get usage rights for promotion as part of the package. Whitelisting and paid amplification are available add-ons.
Do you work with non-AI products?
We focus on AI & tech because that's where our creator roster is deepest and our playbooks are sharpest. Adjacent dev tools and SaaS products — yes. Lifestyle, fashion, e-commerce — not our wheelhouse.
Can you support my Product Hunt launch?
Yes. Coordinated PH launches with X amplification, hunter outreach, and same-day creator content drops have been part of campaigns for several portfolio brands.
What's the engagement model?
Two options: (1) Productized packages with fixed deliverables (best for X amp and PR), or (2) Campaign retainers sized to your launch window (best for full multi-platform pushes). Both are scoped on the call.